Recurring actor Scott Michael Foster appeared in his underwear and former cast member was shirtless for the entirety of his appearance, as his character paid a ghostly visit to his sister Love.
Joe was also seen riding a jet ski, and the group made sure to enjoy their cold drinks while working on their tans.
Cole even took the time to snap some hot selfies of his naked body while he was on a brake and post them on his Instagram account.
See the campaign pictures below! The hottie with the best abs in showbiz used to play Calvin Valentine in Channel 4's Hollyoaks.